About Us

Our Story

Sharing Our Passion for
Pastry with the World

Hej.cake, created by two passionate bakers, brings 10 years of experience to the table. Our mission is simple: to craft delicious, healthy cakes made entirely by hand, with no preservatives. We use only the finest ingredients, including hand-cooked jams, fresh produce, and seasonal fruits.

Based in Singapore, Hej.cake is where each cake is a lovingly crafted gift. Explore our collection of handmade delights today!

Hej, I'm Hazel!

2014, at the age of 22, I graduated from Nanjing. Because my family has always opened shops for business, After graduating from University. My dream is to open stores all over the world.

In 2016, When i’m 24 years old, I have opened a shop in Nanjing and became a cake shop owner.

In 2020, When i’m 28 years old at Nanjing, I’m a Media Influencer and become a baking blogger.

In 2022, When i’m 30 years old at Hangzhou, I’m training to become a beloved caring teacher.

In 2024, When at the age of 32 i open a brand new shop in Singapore, called Hej cake.I love the greens and white clouds here in Singapore, The streets and people here are amazing, love the morning sun and the sunset.

From Our Oven to Your Table

From our custom cakes filled with fresh fruits or rich, hand-cooked jams and topped with seasonal fruit garnishes, our freshly baked creations will bring a wonderful start to your day. Pair your cake with a cup of rich artisanal coffee or a soothing cup of loose-leaf tea for a delightful day.

We understand that people now prefer a low-sugar, healthy lifestyle, so our entire range is specially crafted to suit modern tastes. We believe that everyone would enjoy the delicious offerings from our bakery : )